The campaign
Whatever you would normally put at the top of an RFP. If you already have a brief document, attach it below and keep this short.
Primary objective
Select one
Awareness
Consideration
Conversion / performance
Product launch
Always-on
Other
The brief
Up to 6,000 characters.
Your own brief document
Remove
We read it. The structured fields below are what drive the creator matching, so it is worth filling both.
Timing and budget
The response date is the one we work backwards from. Budget is a whole-campaign figure, not per creator.
How you will judge it
The two questions that decide whether our answer is useful. Agencies price and measure differently, and guessing wrong wastes a round.
What are you measuring
We need engaged views or average view duration in the response Neither number is public. Both come out of the creator's own analytics, so we request them per creator, and for a managed creator that goes through their agency. Worth ticking when the numbers will decide the buy rather than just be nice to see.
Who you are reaching
This is the part we can answer properly. Audience age and gender are held per platform on our roster, so a creator's YouTube split is not blended with their TikTok split.
Platforms
Leave blank if you are open to anything.
Content categories
Target age
What the creator themselves needs to be
No audience filter finds this. A person reads it.
Anything else about the audience
Deliverables and terms
Rough is fine. Everything here is negotiable per creator, and we will tell you where a requirement changes the price.
What you need
Usage rights
Select one
Organic only
Organic + paid amplification
Full buyout
To be discussed
Category exclusivity
Select one
None
Category exclusivity during flight
Category exclusivity extended
To be discussed
How you want the read handled
Product or samples need to go to the creators For agency-managed creators, shipping is coordinated through their agency rather than a personal address.