Who to contact, what to say, and five copy-and-paste pitch emails. No agency, no gatekeeper, no guessing what brands want to hear.
A pitch is only as strong as what the brand sees when they click reply. Three things turn a cold email into a conversation.
First, a media kit: one page with your audience size, engagement rate, top countries, niche and past work. Build one free with our media kit generator. Second, a rate card, so you can answer the price question the moment it comes up. The rate card generator makes one in about a minute. Third, a floor rate you will not go below. Run your channel through the creator rate calculator so you are quoting from data, not guesswork.
Replace "past results" with your best three videos or posts, your average views and your engagement rate. Brands are buying attention and fit, not a resume.
Fit beats volume. Ten tailored pitches outperform a hundred copy-paste ones.
Start with brands that already work with creators in your niche. Check who your competitors and peers tag in sponsored posts, look in the ad libraries of Meta and TikTok for brands running creator ads, and browse brands in the same category as products you already use. A brand that has paid for creator content before knows the process and has a budget line for it.
Then find the right contact. At small and mid-size brands it is often the founder or the marketing lead. At larger brands look for titles such as influencer marketing manager, partnerships manager, creator partnerships or social media manager. Many brands also list a partnerships email or an application form on their site or in their Instagram bio. If a brand uses an agency, pitch the agency contact directly.
The easier route is to let them find you. List yourself on AdReady and brands searching your niche can send you a direct offer, so you spend less time chasing inboxes.
Short, specific and easy to answer. Aim for under 150 words.
Leave your price out of the first email unless they ask or an application form requires it. Ask for their budget range first. When they do ask for your rate, quote the number you calculated and attach your rate card. If the reply comes back low, our guide to negotiating brand deals has the exact counter-offer wording.
Opening with "I love your brand" and nothing else, sending a huge attachment, pitching without a niche match, and leaving the ask vague. Each one makes the reply harder to write.
Replace the highlighted parts and keep the rest. Edit until it sounds like you.
Most deals are won in the follow-up and in how you respond to the first reply.
Quick answers on outreach, follow-ups and what to include.
Pick brands that already work with creators in your niche, find the right contact, and send a short email with a hook, proof of your audience, a clear offer and one ask. Attach a media kit and keep the email under 150 words. Follow up once after 5 to 7 days.
There is no set minimum. Brands care about audience fit, engagement and content quality. Creators with 1,000 to 10,000 engaged followers in a clear niche land paid work regularly.
Usually no. Ask for their budget range first, since whoever names a number first anchors the conversation. If a form or the brand asks for your rate, give your calculated number and attach your rate card.
Five to seven business days is standard. Send one short follow-up on the same thread, and a second with something new after about two weeks. After that, move on and re-pitch later.
Your audience size and top locations, average views, engagement rate, niche, past work or best content, and your rates. Our free media kit generator makes one in minutes.
Check three things: fit (are you pitching brands that pay creators in your niche?), clarity (is your ask one specific step?) and length (under 150 words). Also list yourself on AdReady so brands searching your niche can find and contact you directly.
Set up your free profile so brands come to you with real budgets, and every deal moves through AdReady with protected payments, most paying out within 2 business days of approval.