Most sponsorship platforms take a cut from both sides. We charge the brand 15% and take nothing from the creator. Here is how that — and everything else — compares, using each company's own published figures.
Brand pays 15% on top. Nothing deducted from the creator.
15% commission comes out of the creator's payout.
20% campaign fee, defined in their terms of service.
Based on each platform's published fees for a booking made through the platform.
Passionfroot's 15% applies again on every later collaboration with the same brand, not only the first. Agentio prices on CPM rather than a creator's rate card, so $1,000 there means a $1,000 campaign budget.
Where a company doesn't publish something, we've said so rather than guessing.
| AdReady | Collabstr | Passionfroot | Agentio | |
|---|---|---|---|---|
| What it is | Sponsorship marketplace | Creator marketplace | Creator storefront & B2B marketplace | CPM ad platform |
| Who pays the platform | Brand only — 15% | Brand fee and creator commission | Creator on network deals; brand on self-sourced | Brand — 20% campaign fee |
| Creator keeps on $1,000 | $1,000 | $850 | $850 | $800 |
| Who sets the deal terms | Platform terms, escrow and a dispute process | Platform terms; disputes decided by Collabstr | Left to the brand and creator | Standardised in Agentio's terms |
| Funds held in escrow | Paid on acceptance | Paid after the brand remits | ||
| Net 30 terms for brands | — | — | Yes, when invoiced | |
| Creator sets their own price | Platform prices on CPM | |||
| YouTube & social | YouTube & Meta | |||
| Podcast | — | — | ||
| Newsletter | — | — | ||
| Broadcast & TV airings | — | — | — | |
| Subscription required | None | Optional — $249–$333/mo for campaign tools | None for creators | None |
A dash means the platform doesn't offer it. Figures checked 26 September 2026.
These are real products built by good teams. If one of them fits you better than we do, use it.
Enormous long-tail supply and a genuinely easy checkout for small UGC buys. If you want a $200 clip this afternoon, they are hard to beat.
They charge the brand a hiring fee and then take 15% of the creator's payout as well. We charge once, on the brand side. They also cover social and UGC only — no podcast, newsletter or broadcast.
Excellent creator storefronts and the best newsletter and podcast inventory of anyone here — pre-, mid- and post-roll, back-catalogue placements, real calendars.
They focus on B2B: business and thought-leadership creators selling to software brands. We work with consumer brands too. Their 15% comes out of the creator's payout and repeats on every later deal with that brand, and their terms place the agreement directly between brand and creator — if a booking is cancelled, their own FAQ says it's for the two of you to agree a refund.
If you're a performance marketer who wants to deploy real budget across many YouTube creators fast, on CPMs that behave like the rest of your media plan, this is a serious product.
Their platform sets the price and the brand doesn't choose the creator. Their terms also grant the brand an exclusive, worldwide, irrevocable licence to the content as standard, with no category exclusivity available, and creators are paid after the brand remits rather than from escrow. With us, usage rights and exclusivity are priced add-ons the creator chooses, and the money is held before work starts.
Set your own prices across YouTube, podcast, newsletter, social and broadcast. Brands pay into escrow before work starts, and you keep 100% of your rate.
Where these figures come from. Everything on this page is taken from each company's own public pricing pages, help centres, product documentation and terms of service, checked on 26 September 2026. Collabstr's fees and plan prices are from collabstr.com/pricing and their help centre. Passionfroot's 15% network fee is from their help centre, which gives the worked example of a $1,000 deal paying a creator $850, and their position on cancellations is quoted from their own FAQ. Agentio's 20% campaign fee, payment timing and licence terms are from their terms of service at agentio.com/terms, last updated 3 September 2026.
Where a company does not publish something, we have said so rather than repeating a third-party estimate. Pricing and features change, and we would rather be corrected than wrong — if anything here is out of date or inaccurate, email hello@adready.app and we will fix it.