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Your Full Rate Card
Rates by format so you know what to charge for every type of deal.
| Format | Estimated Rate |
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Creator rate calculator FAQ
Quick answers on pricing your brand deals.
How much should a creator charge for a brand deal?
Start with the CPM method: take your average views per post, divide by 1,000, then multiply by your niche CPM. A creator with 10,000 engaged followers can often charge $100 to $500 per post, and rates climb with engagement and niche. The calculator above gives an estimate tailored to your channel, audience, and niche.
How do I calculate my YouTube sponsorship rate?
YouTube sponsorships pay roughly $15 to $80 CPM (cost per 1,000 views) for an integration, with finance, B2B, and tech niches at the high end and gaming and lifestyle lower. Multiply your average views by your niche CPM, then add a premium for a dedicated video. The calculator handles this for you.
How much should I charge for an Instagram or TikTok post?
A rough starting range is $100 to $500 per 10,000 followers on Instagram and $100 to $500 per 10,000 followers on TikTok, with engagement and niche moving you up or down inside that band. Reels and short-form video usually price higher than a static post or story. Enter your numbers above for a tailored estimate.
Should I charge more for usage rights or exclusivity?
Yes. Usage rights let a brand run your content as a paid ad, and they typically add 30% to 50% or more on top of your base rate. Exclusivity, where you agree not to promote competing brands for a set term, usually adds another 20% to 50%. Both are add-ons in the calculator above so you can see the impact on your rate.
What if a brand's offer is lower than my rate?
Do not accept on the spot. First offers often come in 20% to 40% below market, so counter with a rate grounded in your CPM and audience rather than a single round number. If their budget is genuinely fixed, negotiate non-cash value instead, like shorter usage terms, fewer deliverables, or a longer-term commitment.
What is a good engagement rate for brand deals?
Most creators sit around 2% to 5%, and anything above 8% is exceptional. Brands increasingly weigh engagement over raw follower count, so a smaller, highly engaged audience can command higher rates than a larger passive one. When you know your rate, create a free profile on AdReady and let brands book you directly, with creators keeping 100% of their rate and no middleman fees.